Bournville is the known to be the most popular brand of dark chocolate within the Indian market.
The challenge was to create a premium pack of four Bournville chocolates that could be customized for gifting on various occasions. The design of the pack had to be simple, sophisticated and sleek that resonated with the primary packaging design and brand values of the Bournville chocolate. Bizongo came up with a Library pack that was finely embossed with cocoa beans to make it analogous to the existing tone of the brand. The outer box of the library had a groove placed to make it ergonomic and convenient to slide out the packs of Bournville. The simplistic border around each inner boxes of the pack denoted the flavors while maintaining a visual harmony.
The challenge was to create a premium pack of four Bournville chocolates that could be customized for gifting on various occasions. The design of the pack had to be simple, sophisticated and sleek that resonated with the primary packaging design and brand values of the Bournville chocolate. Bizongo came up with a Library pack that was finely embossed with cocoa beans to make it analogous to the existing tone of the brand. The outer box of the library had a groove placed to make it ergonomic and convenient to slide out the packs of Bournville. The simplistic border around each inner boxes of the pack denoted the flavors while maintaining a visual harmony.
Design explorations
Library Pack (sans the sleeves)
Inner boxes for the three flavours ( Rich Cocoa, Cranberry and Raisin & Nut)
The Library Pack with interchangeable sleeves with six different messages
